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Packaging Trends You Need to Know About in 2023

Although we’re all guilty of taking it for granted, packaging is up there amongst the most influential aspects of brand marketing. Marketing professionals put a lot of thought into product packaging to ensure more sales and customer loyalty.

However, we are aware that not all types of packaging are equal and slick brand marketing may not be as important when packing products for distribution and shipping.

The design of customer-facing retail packaging is heavily focused on branding and has different goals when compared to distribution packaging, boxes and the pallets loads that these items may be shipped in.

The focus is different with these types of packaging, the main goal of packaging in shipping and distribution is efficiency, from space saving and weight reduction to clear labelling that can be scanned easily.

As the world becomes more environmentally conscious, it’s been found that consumers prefer sustainable packaging over alternatives, even if they have to pay a little more for it.

With new packaging trends emerging across the world, it’s time to look for the best types of packaging for your business.

1. Sustainable Packaging

Arguably one of the biggest expectations of 2023 is that more businesses are focusing on sustainability in their packaging. The world is becoming more environmentally conscious and the packaging industry is fast adapting to this.

With our eco friendly packaging options, including 100% paper "Document Enclosed" wallets and recycled pallet wrap, you can ensure you’re working towards becoming an eco-aware organisation.

There are many reasons to adopt this strategy; not least the new plastic packaging tax, and consumers are expecting their products to be shipped in ways that minimise environmental damage as much as possible.

The use of sustainable and eco-friendly packaging can also work as a brilliant marketing strategy for your business. Talk to our team to find out how you can use more sustainable and eco-friendlier packaging, you may also save costs and greatly reduce your carbon footprint.

2. Innovative High Yield Materials

Great strides are being made in materials, creating strong and lightweight products for use in packing and distribution. The term ‘high yield’ may become relevant to many more packaging product ranges in the coming months and years.

Using less material to achieve the same result of protection and stability is a goal that Bonus Trading is very focused on. We have helped develop new high-yield pallet wrap films that use up to 50% less film while offering the same level of protection as traditional films. This can greatly reduce the waste plastic generated in the packaging industry and create efficiency savings within your operation.

Alongside more sustainable, paper based and biodegradable products; we expect the use of new, innovative and high performance materials to be used more frequently in packaging products to help reduce the carbon footprint of businesses and the industry as a whole.

3. Interactive Packaging

This packaging trend involves adding QR codes to your packaging or bespoke labels in order to assist customers or workers within your chain of distribution. QR codes can contain product and storage information, links to your website and many other details.

Not only can interactive packaging build trust in your services and products, but it can also make it more convenient for everyone and prevent items from being lost.

4. Custom and Bespoke Packaging

Whether your packages arrive at the home of a consumer or the premises of a business customer, you may want to make a great impression by showing your brand or include useful information on boxes and bags.

Bespoke made packaging, such as boxes, designed and manufactured to suit your products exactly, can save space during shipping and reduce your carbon footprint. Many products, including boxes, bags and void fill papers can be custom printed with information, check boxes and your branding, to achieve many aims including brand recognition and easier marking of product types.

Not only does customised packaging make your brand look more professional but it also shows that you care enough about your customer to go the extra mile.

Try our personalised packaging services and instantly enhance the appeal of your brand.

With expertly designed packaging like personalised boxes, bespoke labels and printed tape, you can make improvements to your customer retention and efficiency in shipping.